But the reality is: being published on well-respected fashion blogs is more about writing a popular piece of content — it's more about adhering to concise, respectful guest post guidelines that mirror the blog voice and community expectations.
If you are a fashion blogger looking to pitch and publish your content on quality fashion blogs, then this guide is for you.
Let's dive into the key guest post guidelines, in a down-to-earth, human-centered way from Google's EEAT guidelines — Expertise, Experience, Authoritativeness, and Trustworthiness.
Guidelines Are Important for Fashion Guest Posts
Fashion guest posts rules are not mere formalities — they preserve editorial value, reader trust, and a win-win for the blogger and the guest poster.
High-traffic, high-Domain Authority fashion blogs get dozens of guest post inquiries every week. Clear guidelines pre-filter the relevant pitches and ensure that the end-product aligns with the blog's branding, tone, and audience requirements.
Fashion Blogger Guest Post Guidelines in General
No matter if you're pitching a streetwear blog, high-fashion magazine, or eco-friendly fashion website, editors in most cases anticipate these foundational guidelines:
- Pure & High-Quality Content Only
Your content should be 100% original — zero plagiarism, AI-generated, or copied material.
Come up with something informative, useful, or trend-oriented. Express your own experience, styling advice, or fashion prediction.
EEAT Tip: Include real-world examples, quotes, or styling tips from your own experience to establish trust.
- Content Length & Structure
The majority of fashion blogs require 600–1200 words based on the subject matter.
Utilize clear subheadings, concise paragraphs, and bullet points.
A good introduction, useful body, and a hooking conclusion should be included.
- Fashion-Relevant Topics Only
Use topics that appeal to the niche of the blog. Hot topics include:
Seasonal fashion guides (e.g., "Top Summer Looks for 2025")
Outfit ideas for occasions
Sustainable fashion advice
Styling tricks and hacks and DIYs
International fashion week news
Beauty and skincare regimen (if fashion + beauty blog)
Pro Tip: Check out the blog's latest entries and tailor your pitch to it.
- Add Author Bio & Social Links
A brief author bio (2–3 sentences) makes readers aware of who you are. Insert one do-follow link to your blog, and optionally your Pinterest or Instagram link.
Keep it real — no super sales-y wording.
- Image Guidelines
Insert original, royalty-free, or credited images.
High-resolution product or lifestyle photos are preferred by most blogs.
Avoid embedding too many images — the editor can handle placement.
- Formatting & File Submission
Submit your post either in Google Docs or Word document format.
Adhere to basic formatting: H1 for title, H2 for subheadings, and plain text for body.
Don't insert links into anchor text such as "click here." Instead, use descriptive phrases such as "styling tips for petite frames."
- Link Policy
1-2 contextually relevant, non-spammy links to your blog or social media are okay.
Don't link to competitors, adult material, or low-quality websites.
How to Pitch Like a Pro
Here's a quick template for fashion bloggers who want to pitch guest posts:
Subject: Guest Post Contribution for [Blog Name]
Hi [Editor's Name],
Hi, I'm [Your Name], fashion blogger on [Your Blog/Website]. I really enjoyed your content and you're featured in my latest article on [Insert Post Name].
I would be glad to write a guest post with the title "[Proposed Title]" — providing helpful tips with a personal touch in styling.
I'm more than willing to abide by your editorial guidelines and provide original, useful content.
Thanks in advance!
Best regards,
[Your Name]
[Instagram/Website]
Final Words: Establish Relationships, Not Links
Publishing a guest post isn't merely about garnering a backlink — it's about cooperating and providing true value to the fashion community. When you honor the blog rules and provide truly useful content, you enhance your opportunities to get published and welcomed in the future.
In brief: write to connect — and fashion your writing with style and substance and gain popularity with Reward Bloggers.
FAQs
Q: How many backlinks can I put in a fashion guest post?
Most blogs permit 1–2 do-follow links within the author bio. Steer clear of overlinking within the post.
Q: What's the optimal post length of fashion guest posts in 2025?
600–1000 words is normal. Some blogs, however, will favor longer, detailed guides.